Jerry Wistrom
23 Country Club Dr.
Windsor, CT 06095
860-298-8820
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(7/8/2008)
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> Taking Your Business to the Next Level > Articles > Archives > Attitude and Momentum
Attitude and Momentum
Welcome to All Out Coaching's new Email Newsletter!!!
Those of you who were on distribution for the original "paper" version, are about to be impressed.... Since this newsletter is sent in HTML format, you can hyperlink to anything on the All Out Coaching Website for further information.
There are two themes in this newsletter: Attitude and Momentum
I'M EXCITED!!!!!!!!!!!!!
Why??? Because I've realized that every one of my clients who has been with All Out Coaching since 3Q2002 are making breakthroughs in their businesses. What is the cause of this?
My coaching??
Maybe/Maybe Not.
The Economy turning?
Maybe/Maybe Not.
2003 Budgets opening up?
Maybe/Maybe Not.
It actually doesn't matter what the reason is, but what is the "theme" that I could take from each of them??
MOMENTUM.
Ask just about anyone in sales when the ABSOLUTE BEST TIME to call a prospective client who has been on the fence for a while is? They will quickly tell you that it's right after they closed a big sale. You see, when things are going right, they keep going right. There is a much higher conversion rate experienced when they're coming off of a success.
And what is MOMENTUM'S closest friend?? ATTITUDE. They actually go hand in hand. It's hard to talk about one without the other. AND.... These are two things that I consistently check in my clients. If either one gets damaged, the other follows. As soon as we start a call, that's the first thing my antennae are tuned to. And don't think that I'm the only one checkin' for this. So are every one of your clients and customers. Time for a couple of examples:
"Sally" is not doing well in her interior design business. People have been calling, but she just isn't closing any deals. Just ask Sally "How's business?". What comes back is an absolute TIRADE about how LOUSY the economy is, what a TERRIBLE town she decided to set up shop in, how the news on TV is SO DEPRESSING!!! I'll bet you just can't wait to talk to Sally again!!!
"SUE" on the other hand, is in the same town, not doing terribly well during this quarter, but never shows anything but a smile. The worst you'll ever hear from her is "Everything's OK, No Big Complaints" (even if she's really having a tough day). When things are going well, she's got a smile like sunshine, and still makes sure that the majority of the conversation is about you, not her.
Is there any question who you'd rather do business with? Who would you rather bump into on the street? Here's my observation on this, and I could be really wrong on this, but.... I think that SUE knows exactly how she looks to the world, and SALLY doesn't.
OK, that explains ATTITUDE. How does MOMENTUM come into play here? Because... If you lose your MOMENTUM, you can just as easily lose your ATTITUDE. One deal goes bad. Then another. Before you know it, you're in a funk. Once you're in the funk, you start lookin' like SALLY. The customers avoid you like the plague, and now you've got some MOMENTUM going. It's just going the wrong way!
Last word on this: Guard your ATTITUDE and your MOMENTUM. Let nothing come in the way.
Be Well, and I Hope to See you Soon,
Jerry
PS As you may or may not know, I build my practice ALMOST EXCLUSIVELY through your referrals. If you know someone who's business or personal life just isn't where they want it to be, please give them my name and number. During a complimentary session, I'll be happy to see if there is a way that I can help. All sessions are strictly confidential.
© 2003 Jerry Wistrom and All Out Coaching, LLC
All rights reserved.
Permission is granted to print or forward this email only in it's entirety.
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