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Jerry Wistrom
23 Country Club Dr.
Windsor, CT 06095
860-298-8820
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"I love your spirit and go get em attitude!"
Show Your Customer You Care
Something for you to think about, Boss... Is there something you can do that would bring a HUGE SMILE to our best customer's face? Most likely, it wouldn't be anything expensive. Most like...
(5/15/2008)


> Taking Your Business to the Next Level > Articles > Archives
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Attitude and Momentum - Ask just about anyone in sales when the ABSOLUTE BEST TIME to call a prospective client who has been on the fence for a while is? They will quickly tell you that it's right after they closed a big sale. You see, when things are going right, they keep going right. There is a much higher conversion rate experienced when they're coming off of a success.
Teams and Teamwork - First off, we need a working definition of TEAM; How about: "A group of people working together toward a goal or having a shared purpose".
Definition of a Business Coach - My definition of a Small Business Coach: "A trained professional, hired by a small business owner, to help them enhance their business."
Seven Reasons Businesses Fail - Here are some of the key questions that I ask every client. As you ask these questions of yourself, look for areas that you may not have given attention to for a while.
The First Two Years - I met a business owner who said: "One of the first things I ask a prospective vendor is how long they've been in business. If it's anything less than two years, I refuse to do business with them." I pressed him for more details......
My Annual Appeal to Shop Locally - If there is any way that you can keep your holiday shopping in your hometown, please do so. Even if you have to go to the mall for certain items you can't find in town, please consider increasing the amount of your shopping dollars spent in local stores. You will be rewarded in the following ways.....
My Daughter's Plan for Getting Into College - A "Must Read" for anyone with high school aged kids.....
Forget Your New Year's Resolution (If you haven't already) - A Resolution is NO WAY to bring in a New Year, dear readers. So again I say "Forget Your New Year's Resolution". That's right. Drop it. Forget about it. Walk away. But let's replace it with something new and better. Ready to play along? Good. Just follow these three easy steps...
Business GPS System - Wouldn't it be nice to have such a machine in our business? To know that we've charted a course that will not fail? To know that if we're off course that the appropriate actions will be taken to get us back on track? That something will remind us of where we're going, and that the path has already been determined, all we have to do is follow it? Read on.....
If you want to grow your business - Learn to LISTEN!!! - Listen up you "Techie-Nerds", "Airheads" and "Activists"......
Responsibility - There's a rule in golf that really explains it all. You have to play the ball where it lies. Where you are is where you are. When a lousy golfer hits a terrible shot, they blame the ball manufacturer, the golf course, the golf course designer, the club they used, the foursome on the next hole that made noise during their backswing, the sun, the weather for the past week, their terrible instructor... The list can go on and on......
The Dreaded Annual Review - So, as a business owner - Who does YOUR annual review? If the answer is - "No one, thank you very much," I'd like to invite you to change that this year. Why should you do this for yourself? At least once each year, you need to take the long view of what happened in the business, and where you're going to go for the next year. But how do we do this review and take the word "DREADED" out of it? Here are my 7 easy steps to doing just that....
Thoughts, Questions and Feelings - A sales professional can't have any of the emotions of fear, frustration, anger, doubt, or any of the down emotions and be able to service their customers well. The customer can pick up on this emotion, and the sale doesn't happen, which feeds the emotion, which makes more sales not happen. Nasty cycle indeed!!!!
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Custom "NOTES from your Business" - This is the same book, but customized for your name on each note.
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