Contact | Site Map | Cart Notes Archive Past Notes Jerry Wistrom 23 Country Club Dr. Windsor, CT 06095 860-298-8820 Contact Jerry "I love your writing style. You write like a relationship guy.... I would like to meet you just reading your notes." Show Your Customer You Care Something for you to think about, Boss... Is there something you can do that would bring a HUGE SMILE to our best customer's face? Most likely, it wouldn't be anything expensive. Most like... (5/15/2008) > Taking Your Business to the Next Level > Notes Archive > Past Notes > Re-Framing Objections! Re-Framing Objections! Sales trainers talk about "OVERCOMING OBJECTIONS"... But Boss.... There are a couple of problems with this concept! First off.... OBJECTIONS means that the BUYER is OBJECTING to your desire to sell. See the first problem - YOUR DESIRE!!!! When the SELLER pushes - of course the buyer will OBJECT! Second... What if these "objections" were to be re-framed into "areas of education"... How would that change the story? Instead of pushing back on objections, wouldn't you welcome the possibility of EDUCATING??? So much for Sales Trainers!!!! -Your Business P.S. Find the best fit for your customer, Boss and we'll always be doing the right thing. P.P.S. Don't forget - NOTES FROM YOUR BUSINESS - The First Year is available HERE. © 2006 Jerry Wistrom and All Out Coaching LLC, 23 Country Club Drive, Windsor, CT 06095, USA CD - The 7 Reasons Small Business Fail - You're Only 25 Minutes Away From More Profitable Business Latest Articles Categories Marketing Archives Small Business - Made Easy Notes From Your Business > Taking Your Business to the Next Level > Notes Archive > Past Notes > Re-Framing Objections! Home - Business Success - Business Coaching - Speaking - About Jerry - Articles - Notes Archive - Products

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