Contact | Site Map | Cart
Notes Archive
Past Notes


Jerry Wistrom
23 Country Club Dr.
Windsor, CT 06095
860-298-8820
Contact Jerry

"I love your writing style. You write like a relationship guy.... I would like to meet you just reading your notes."
Show Your Customer You Care
Something for you to think about, Boss... Is there something you can do that would bring a HUGE SMILE to our best customer's face? Most likely, it wouldn't be anything expensive. Most like...
(5/15/2008)


> Taking Your Business to the Next Level > Notes Archive > Past Notes > Re-Framing Objections!

Re-Framing Objections!

Sales trainers talk about
"OVERCOMING OBJECTIONS"...

But Boss....
There are a couple of problems with this concept!

First off....
OBJECTIONS means that the BUYER is OBJECTING
to your desire to sell.
See the first problem - YOUR DESIRE!!!!
When the SELLER pushes - of course the buyer will OBJECT!

Second...
What if these "objections" were to be re-framed
into "areas of education"...
How would that change the story?

Instead of pushing back on objections, wouldn't you
welcome the possibility of EDUCATING???

So much for Sales Trainers!!!!


-Your Business

P.S. Find the best fit for your customer, Boss
and we'll always be doing the right thing.

P.P.S. Don't forget - NOTES FROM YOUR BUSINESS - The
First Year is available HERE.




© 2006 Jerry Wistrom and All Out Coaching LLC, 23 Country Club Drive, Windsor, CT 06095, USA

CD - The 7 Reasons Small Business Fail
CD - The 7 Reasons Small Business Fail - You're Only 25 Minutes Away From More Profitable Business
Latest Articles
Categories
Marketing
Archives
Small Business - Made Easy
Notes From Your Business
> Taking Your Business to the Next Level > Notes Archive > Past Notes > Re-Framing Objections!
Home - Business Success - Business Coaching - Speaking - About Jerry - Articles - Notes Archive - Products